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How to recognize a counterfeit watch?

As is often the case with luxury products, branded watches are frequently counterfeited. Therefore, if you buy a second-hand watch or from an unauthorized store, you run the risk of ending up with a counterfeit on your hands. Here are some tips for spotting counterfeits and differentiating them from authentic pieces.

Inscriptions and engravings

The first thing to check to know if you are dealing with a counterfeit watch is the engravings and inscriptions it bears. Brand watches all have recognizable distinctive signs.

If you notice spelling mistakes in the inscriptions on the dial or on the back of the watch, run away. If the font used for the inscriptions is different from that usually used by the brand, it is probably a counterfeit watch.

Also be aware that some watch brands have introduced special markings, such as a small laser engraving on the glass.

Identifiers and serial numbers

Each branded watch carries a unique identifier or serial number. Manufacturers provide websites where customers can enter the serial number and get model information. If the serial number cannot be found, or if it does not match the watch model or year of manufacture, it is likely a counterfeit watch.

Defect detection

Even though counterfeits improve every year, they are far from equal to original watches. To identify a counterfeit watch, you can look at the finishing details. If you see burrs, abnormal scratches on the dial or bracelet, if the latter is loosely attached or if the hands have suspicious movement, you can legitimately think that you are holding a counterfeit in your hands.

In any case, the best way to avoid buying a counterfeit is to contact approved sellers.

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