Baselworld 2019 is coming and we will be there!

Baselworld 2019 will take place from March 21 to 26, like every year, in the city of Basel in Switzerland. The latter is an emblematic and major watchmaking show. Baselworld always wants to shake things up every year despite the fact that the show is already more than 100 years old.

The major changes for this 2019 edition

The most important change of this edition is the arrival of a new general director: Michel Loris-Melikoff. The latter wants to bring the show into a new era. Baselworld 2019 will no longer be just an ordering platform but a real space where marketing, communication and new events combine. As for the 2018 edition, independent watchmakers will be present to show their artisanal know-how. The jewelry section will also be expanded so that designers can parade their creations around the show. The catering section will also be in the spotlight, to the delight of your taste buds, with the choice between fast food or a meal prepared by star chefs.

Baselworld 2019 exhibitors

Many major players in the watchmaking industry will be present (Rolex, Patek) but this year there will be notable absentees such as the Swatch group. The group decided not to participate in this edition for the following reason: “annual watch fairs, as they currently exist, no longer make much sense”. This is a hard blow for Baselworld, especially when we know that the Swatch group alone represents 18 brands (Longines, Omega, etc.) which were regulars at the exhibition. There is no doubt that the show will bounce back from this announcement. So a priori, we will be present at Baselworld 2019. If you are there too, do not hesitate to let us know, we will be happy to meet you and answer your questions!