New for the Union collection: Vermilion Red Brio automatic watch

A week ago now, we revealed the latest automatic watch to be added to our Union collection, the Brio Rouge Vermilion. You will have understood, with its curved and lacquered dial it joins the Rive Droite line and is therefore placed alongside the Brio Bleu Klein and Brio Vert Émeraude models.

What you need to know about the Brio Rouge Vermilion automatic watch

In reality, this little one was not really planned in the program. Certainly, we had the prototype “hanging out” on our watch shelf, and the ambassadors had seen a 3D representation during the vote for the creation of the Union collection. But we weren't planning to offer it anytime soon. However, the success of our pre-order campaign and the incredible support from our Ambassadors encouraged us to offer this new product a few weeks after the end of deliveries, and especially a few weeks before Christmas. Plus, with the arrival of winter, what better color than red to bring warmth and elegance?

Let's talk a little about this red, because it's not just any red. We carefully selected a vermilion red, to which the lacquering and the curved shape of the dial bring carmine nuances. Like its partners, Brio Vert Emeraude and Brio Bleu Klein, this little one has three circular hands, of which the minute and hour hands are covered with a Super Luminova treatment, and the seconds hand matches the color of the dial. Of course, it is also in a limited edition of 500 copies.

So will it be your new favorite?

A fully digital launch

Many people have heard about the launch of the Union collection, an event in the heart of Paris, in an art gallery where, in addition to discovering and trying the automatic watches from this new collection, it was possible to pre-order his directly on site.

For the launch of the Brio Rouge Vermillon, some of you know because they participated, Nicolas made a live presentation on Instagram. Why only online? Faced with the current situation in Paris, it seemed complicated to organize a major event, but it was still important to mark the occasion for this new model. So, in order to make this launch accessible to everyone, without worrying about the country, the number of guests or other parameters; failing to welcome you to our home for a private presentation, we invited ourselves to your home, to present this latest arrival to you, via a Live Instagram. This presentation allowed Nicolas to interact with you, and thus strengthen the link with the community.

And it must be said that your welcome was most gratifying. And so, the next day, the first enthusiasts were able to pre-order their Brio Rouge Vermilion on our site.

Now, how about discovering it and trying it? For that, nothing could be simpler, send us a message to book your private presentation in Paris or on video, with a member of our team. And maybe, with a little luck, it will be Nicolas, our designer and co-founder, who will do it.

Wishing you wonderful hours.

The Beaubleu team