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An overview of Beaubleu's history and collections

Paris! The City of Lights, a cultural setting where fashion, art and gastronomy meet. But beyond these splendors, watchmaking also emerges as an essential component of Parisian sophistication.

The story of Beaubleu begins in 2017, when Nicolas Ducoudert Pham decided to launch his first watch collection, driven by the desire to create products that tell a story, both in their use and in the choice of materials. "The watch becomes much more than a simple tool or accessory; it transforms into a real object of experience, where everyone is free to interpret it according to their own sensitivity."

The history of Beaubleu: the origins of an automatic movement watch

The first limited collections

Over the course of its first three limited edition collections (B01, Union, Vitruve), Beaubleu has patiently woven the web of its identity. Each creation brought its touch of astonishment and lyricism with a keen sense of aesthetics. These limited editions allowed the brand to distinguish itself through its creativity and production quality, while offering an automatic movement watch, for both men and women.

The evolution towards a permanent collection of watches for men and women with automatic movement

The first models from the permanent collection of Maison Beaubleu (Ecce) celebrate and magnify its fundamentals. They embody the essence of the singular and very Parisian vision that defines it. Building on the enthusiasm that resonates around Beaubleu, this new stage marks a significant evolution for the brand, consolidating its place in Parisian watchmaking.

Ecce, first permanent Beaubleu collection

The Ecce collection, unveiled in 2023, marks a turning point in the history of Beaubleu. The Maison's first permanent collection is distinguished by 3 unique models redefining the standards of contemporary watchmaking:

  • Ecce Lys: Nestled in its rose gold case, the dial is grained like a sheet of drawing paper and lets the light play between the alabaster white and polished rose gold indexes.
  • Ecce Vesperal: Its brushed and minimalist dial is adorned with finely executed beveling to reveal a blue border that evolves with the light of day and night.
  • Ecce Smalt: This model offers a double embossed dial, whose pyramidal pattern offers a rich palette ranging from midnight blue to Egyptian blue. A sapphire smoked lacquer adds depth and nuance to the whole. The pad printing and applied indexes thus seem to float under the round hands.

The Seconde Française collection

In 2024, Beaubleu continues to amaze with its new collection entitled “Seconde Française” . This collection represents a tribute to elegance and French watchmaking know-how, embodying the spirit of innovation and tradition that the Parisian brand is keen to preserve.

19.24 model: A tribute to classic elegance

The 19.24 model from the Seconde Française collection is distinguished by its sleek design and timeless refinement. This timepiece has a delicately crafted dial, featuring elegant Arabic numerals hovered over the emblematic round Beaubleu hands. The calfskin strap, available in several shades, completes this model by bringing an additional touch of sophistication.

20.24 model: The alliance of modernity and innovation

The 20.24 model represents the audacity and modernity of this collection. It stands out for its avant-garde dial, where the round Beaubleu hands play a central role in the overall aesthetic. Like all models from the Maison, the bracelet is easily interchangeable, allowing each user to personalize their watch according to their preferences.

Both models feature a stainless steel 39 mm case, housing a high-precision France Ebauches automatic movement.

With its ambition to create audacious automatic watches for both men and women, Beaubleu has carved out a place for itself in the world of watchmaking. Thanks to limited collections and a permanent collection that celebrates its fundamentals, Beaubleu enables a wide public to discover and appreciate high-quality creations, making each watch a real gateway to a passion for watchmaking.