In the middle of summer, we are about to pop the champagne cork by sketching with you the first pieces of the permanent collection. And this entry on the scene is not a twist of fate but a carefully considered act .
THE CONTEXT
For history
Punctuated by three limited editions, these first years shaped our House, centered on a philosophy of free and deliciously approximate time embodied by its round hands. Certain models have left their mark on the Beaubleu saga.
With six great years under the watch, it is now the right time to make a lasting mark on Beaubleu with a collection that will remain. Thus, without abandoning our love for exclusivity, we are preparing to unveil creations that will have an unwavering place in the Beaubleu universe.
The limits of success
Another point to highlight, and not the least, is the ever-growing enthusiasm around Beaubleu (and we cannot thank you enough for that) which shows in our binoculars, the imminent exhaustion of several of your favorite models.
And since it would be ludicrous to produce limited editions of 10,000 pieces, this collection comes at the right time to set the tone for the years to come. Without further ado, we let you discover the creative notebook of this new collection!
Shoot me a vibe
“As you have understood, Beaubleu is reaching a new level. As when we
swap your sneakers for brogues, we evolve, we grow, and we do it with a beautiful
dose of lightness and audacity.
Every good recipe has its manufacturing secrets, and we have remained faithful to the
ingredients that shape the Beaubleu identity: a delicate blend of “velvet” colors,
particular attention paid to the play of light, and an unwavering penchant
for symmetry and essentials.
Of course, this permanent collection pays homage to our previous limited editions,
always with respect and integrity. Each collection has been a step taken towards a
always more impeccable quality, and today, we can say that we are sailing well
allure.
So, I hope you enjoy the creative offerings in this short story.
collection, always with that touch of madness and that bit of impertinence that makes Beaubleu
a House like no other.”
Friendships,
Nicholas